Absolut Vodka / Absolut Echo
“As Creative Director of TBWA ..
Advertising in New York from 1987 through 1998 our campaign for Absolut Vodka was considered perhaps the most successful advertising effort of the decade. An important aspect of the campaign was a series of ads featuring the most important artists of our time including Andy Warhol, Keith Haring, Ed Rucha, Kenny Scharf, Donald Sultan, Ross Bleckner, Michael Graves, Robert Indiana, and of course, Alex Echo who produced a print ad as well as four spectacular billboards on the Sunset Strip in LA - which were the series highlight.
His passion for his art is boundless. Innovation combined with a fierce discipline that emanates from a dedication to his craft is evident in all his work. The ability to create “pictures” that challenge the status quo by finding a unique and highly personal “signature” ensures his growth.
Alex is the real thing. He is an artist in his soul. Although each of his attempts to explore new paths revel subtle differences the result is always authentic, believable and above all, BEAUTIFUL.”
Arnold Arlow [Creative Director, TBWA Chiat-Day, 1987 – 1998]